If you’re looking for the most emotional and atmospheric spot during your trip to Vietnam, Hoian Old Town is undoubtedly at the top of the list.
During the day, you can enjoy the yellow-toned alleyways and countless photo spots, but once the sun sets, the entire place transforms into something magical.

Learn more about Hoian Old Town








One thing I noticed — Vietnamese women seem to love wearing white dresses! 🙂
It adds such an elegant touch to the already charming streets of Hoian.

Especially at night, a stroll through the Hoian Night Market followed by a cocktail at a riverside bar creates a perfect, unforgettable end to your day.
🌟 HoiAn Old town Vibrant Night Market Experience – Lights, Food & Local Vibes
As dusk falls over the once-quiet streets of Hoian Old Town, soft glowing lights begin to illuminate the path, naturally guiding people toward the bustling night market.



If I had to share my night market experience, I’d say the nighttime in Hoian is pure charm.
Colorful lights decorate the streets, and the scene of locals and travelers walking side by side feels like stepping into another world.
Not to mention, you can negotiate prices here. It’s often much cheaper than buying souvenirs at regular shops.
💡 TIP: There seems to be a local belief that losing the first customer of the night brings bad luck — so vendors really try hard to make that first sale. Don’t be afraid to haggle a little!
Street food stalls stretch out endlessly. While prices aren’t necessarily cheap (since it’s a tourist spot), it’s still a great place to try authentic Vietnamese street food. 😊

🍸 Riverside Cocktail Bars – Soaking in the Night Vibes
Once you’ve explored all the lively corners of the night market, you’ll notice people slowly gravitating toward the riverside.
The river in Hoian at night is breathtaking — small lanterns reflect off the water, creating a romantic atmosphere unlike anything during the day.





You can even take a wish boat ride, though to be honest, the sales pitches can be overwhelming. Some vendors are way too aggressive… It can be a bit upsetting.
Among all the experiences, my personal recommendation for a perfect night in Hoian is definitely enjoying a drink at a riverside cocktail bar.
I truly hope you get to sit at one of those bars, enjoy the music, and take in the serene view of the river. It’s a moment you won’t forget.



🌙 Travel Tips – How to Experience the Real Charm of Hoian at Night
Nighttime in Hoian isn’t just about darkness settling in.
It’s a time when the city’s emotion, flavor, and culture come to life.
If you’re a free-spirited traveler, here’s the evening itinerary I highly recommend:
-
🌇 Take a walk through the alleyways around sunset
-
🍢 Explore the night market and try some local street food
-
🍹 Head to the riverside and relax at a cozy cocktail bar
🔺 Caution: Around the night market, some vendors may aggressively try to sell you fresh fruit. They often offer to take a photo with their basket and then demand payment. It’s a common tactic, and honestly, it ruined the moment for me. Practice politely refusing if you’re not interested.

✨ Final Thoughts
The night in Hoian Old Town is even more vibrant and vivid than the day.
Ending your day with a heartfelt cocktail and creating new memories under the street lights —
Isn’t that what true travel is all about?
Leave a Reply